The most common factor causing unsuccessful implementation of sponsorship strategies is the lack of time. According to our research corporate communications, and marketing managers, invest only 5-10% of their time in sponsorship issues. Keeping in mind that to be successful sponsorship needs a good strategy followed by an activation plan, implemented daily over a period of years, it is no wonder that the results are very often negative. The lack of time and knowledge, poorly defined activation plan, no integration in other company activities and non-planned activation budgets make it difficult to maximize the potential.
This is why our team will co-ordinate and manage your sponsorship from start to finish (or as much as you need).